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Tata To Expand SUV & Electric Portfolios With New Launches In India

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Tata intends to nearly double its current offering as it focusses on bringing in 30 new electric and ICE offerings by 2030

Tata Avinya X2

Tata Motors has established a strong identity in the Indian automobile market over the past few years, and now the company is gearing up to further expand its SUV and electric vehicle portfolio. Considering the changing needs of Indian customers and the rising demand for electric vehicles, Tata has revamped its strategy completely. In the coming months, the company is set to launch several new SUV and EV models that will not only be equipped with advanced technology but will also stand out in terms of design, safety, and mileage.

Tata’s existing SUVs like the Nexon and Harrier are already quite popular in the market, and now the company is preparing to launch facelift versions and next-generation models of these vehicles. Additionally, Tata’s EV lineup will soon include new models like the Curvv EV, Sierra EV, and Harrier EV, which will complement the current electric cars like the Nexon EV and Tigor EV.

The company aims to make electric mobility affordable and reliable in India so that more people can shift from petrol-diesel vehicles to EVs. Tata Motors already commands over 70% market share in the EV segment and is focused on maintaining this lead by introducing updated electric cars with new features and better range. In the SUV segment, compact SUVs like the Tata Punch and the upcoming Tata Curvv are already gaining popularity among young buyers due to their stylish design, powerful performance, and impressive safety features. The new SUVs will also come equipped with modern upgrades like ADAS technology, wireless connectivity, panoramic sunroof, and connected car features, putting Tata one step ahead of its competitors. Tata plans to launch more than 10 new models in the next 2 to 3 years to cater to every budget and customer preference, making it easier for buyers to find an SUV or EV that suits them.

According to the company, local manufacturing in the electric segment will be further promoted in the coming years to keep vehicle prices in check and offer the best EV options at affordable rates. For this, Tata is making significant investments in battery production plants and charging infrastructure to ensure customers face no hassle while covering long distances.

Additionally, Tata Motors is focusing on strengthening its dealer network so that its SUVs and EVs are easily available even in smaller towns and rural areas. The company’s R&D team is constantly working on new designs, advanced technology, and eco-friendly materials so that upcoming Tata cars are not just beautiful but also environmentally friendly. Overall, Tata Motors’ strategy is set to take India’s SUV and electric vehicle market to a new level.

With these new launches, customers will have more choices and the country’s green mobility movement will get a significant boost. So, if you are planning to buy a new SUV or electric car in the near future, Tata Motors’ upcoming range is sure to offer you exciting options.

 

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